Digital marketing is important because it is not only a rapidly growing strategy in the current marketing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional types of marketing ways. While traditional marketing ways like newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones. Today is a digitized world so we should use trending marketing tactics to maintain our position in the fast-growing world.

The digital methods of communication and marketing are faster, more versatile, practical and streamlined than traditional methods, so it is. The digital media’s offers just as much potential to marketers as it does to consumers or clients.

Some digital medium that is normally used for marketing:

• Blogs
• Internet Banner Ads
• Online Video Marketing
• Search Engine Optimization (SEO)
• Pay-per-click (PPC) Advertising
• Email Marketing
• Social Media Marketing (Facebook, Twitter, LinkedIn, etc.)
• Mobile Marketing (SMS, MMS, etc.

Benefits of Digital Marketing.

1. Very Cost Effective

It has become more cost-effective than traditional marketing. Small businesses who might not have a huge budget can use this as a resource to get new clients.

2. Use Content engage with customers/clients

The ability to use all the different social platforms to engage with your content. The most important thing is to provide value overselling your product.

3. Realise Higher ROI and Revenue

By increasing your digital outreach, you can increase your revenue. The more you can extract from your different campaigns, the more prospects you will get.

4. Track Your customers throughout the process.

You can use something like google analytics, different bots to monitor what your customer is doing on your website. I would have this all in place before you start spending thousands on advertising.

5. Increased Conversions

You can get tons more website visitors to your website. If you have the right tools to convert them… This is a WIN.

6. 10X Social Media Engagement

It’s all about growing your company and acquiring new clients. Now a day, we have SO many different social media channels that can help you target customers based on interests etc.

7. Earn People’s Trust

Trust is everything in sales. If you do this right you will build the trust of your prospects and be well on your way to building a better brand and customer base.

There are so many Components of Online marketing with the help of these we are doing work

• Search Engine Optimization:-  It is really important to rank a keyword in Search Engine Result Page.
• Social Media Marketing:-  With the help of this platform we can easily promote our products and get target audience .Here we can run an ads and it is really useful we can get many Engagment and leads and see which person are really interested.
• Blogging:-  Blogging its just another platform in Digital Marketing . If you are a good content writer then you should apply on this field .Here we write about articles or that content which the audience want to listen .
  So we can see there are lots and huge scope of Digital Marketing.