What is Instagram marketing?
Instagram marketing is a way that brands or businesses use Instagram to connect with their target audiences and market their offers. Instagram has gained popularity for being one of the most effective tool for brands and businesses to increase their brand awareness and potential audience and engage with their customers in real time. Being a marketer in today’s competitive environment, it is important to use Instagram as one of the social media marketing tools.
Benefits of Instagram Marketing are :
1. Storytelling content
You can create a story of your brand and present it before your target audience. Businesses can also go live and give insights of how they work to the customers and build authenticity for your brand. Alongside when you interact with your audience in real time chat it builds a loyal customer base.
2. Increase in Brand Visibility
With more than 750 million active users, you get a huge platform to make your brand visibility. Identify your customers and make a strategy to approach them with the said vision in mind. This will not only give clarity to your brand about your target audience but will also be helpful in increasing brand visibility online.
3. Visual Marketing
With an exponential increase in users, Instagram became a very effective tool for marketing. The reason being that brands could reach their customers in a more effective way through displaying their product on their personal device online. This marketing technique proved to be a very beneficial one.
4. Brand Engagement
When customers see a brand on the same platform as they are it builds a trust in the brand. By engaging with your potential audience on instagram you build a loyal customer base for your business or brand.
Your website always benefits from your social media presence. Search engines now also notice your brand’s instagram presence and ranks your website accordingly. Hence your SEO ranking can be highly affected through this. Regular presence on social media improves your SEO ranking in search engine.
6. Wider Audience Reach
Your target audience is definitely present in 750 million active user. Through targeted demography a business can increase its visibility.